How to Attend A Book Launch

Yesterday I attended my first ever book launch.

The book in question — not my own, sadly! — was the dark political thriller The Washington Stratagem by Adam Lebor. (You may recall he ran the writing course I attended).

Having never been to a book launch before, I wasn’t sure what to expect. What is the correct etiquette? Must you buy the book, or not? What do you wear? Will there be alcohol?

How to Attend A Book Launch

  • To buy, or not to buy?
    While authors would certainly like everyone attending to buy the book, I doubt they expect everyone to — particularly if you’re hard up on cash and/or not interested in the genre. Don’t feel pressured into buying: the important thing is to show your support in whatever way you can.

  • Bring friends!
    The venue will look at turnout for the event, and will be more likely to invite the author back if he/she can draw a crowd. Round up your friends and/or partner and/or dog and bring them along!
    (Yes, there was a dog at the event!)

  • Promote the author online
    Another way to show your support is to promote the event online. You can tweet or blog about it, and even set up a Goodreads event for the launch. Anything that will spread the word!

  • Don’t harass the author
    Book launches are like weddings: everyone wants a piece of the action. The author will want to circulate to greet attendees, so be respectful and don’t hog his/her time.

  • Enjoy yourself!
    What you wear doesn’t matter. Take the time to meet new people, listen to the author’s reading and get your book signed. It’s not every day that you can browse a bookshop with a glass of wine in your hand…

Do you have any other tips to add to the list?

* * *

The Washington Stratagem by Adam Lebor

Washington_Lebor Yael Azoulay, the U.N. covert negotiator, had to kill or be killed when she went rogue in Geneva. Now back in New York, she is tasked with meeting the man at the dark heart of the American military industrial complex. Yael soon discovers a chilling conspiracy that reaches to Iran…and a dark secret from her past. The endgame is a devastating new war in the Middle East. But the closer she comes to the truth, the more she exposes herself to powerful enemies who neither forgive, nor forget.

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